Opening Remarks In modern fast-paced business world, maintaining an edge of the competition is crucial. Competitive analysis has traditionally been a key approach for achieving a market edge, but the emergence of Artificial Intelligence (AI) has revolutionized this field. AI-powered tools are reshaping how businesses gather, process, and act upon

Introduction Social media marketing has evolved dramatically in recent years, shaped by shifts in technology, user behavior, and corporate demands. One of the most notable shifts in the advertising sphere is the rise of artificial intelligence (AI). AI’s capability to reshape social media marketing has captured the attention of organizations and